Tag: IoT

Blockchain in The Fashion Industry

When glamour meets tech, the corollary is very widely accepted by people over the world even though tech-enabled fabric would cost a little extra. Most of the big brands today are changing the course of conventional fashion towards a more outré fashion. Recently Levis launched a SUPER DOPE smart jacket in collaboration with Google specially for people who commute on a bike. It costs $350 yet it is gaining a lot of popularity. You can listen to music, enable google maps, answer phone calls and enable text on your jacket while on-go.

As I see it, the entire culture is shifting its pace and methods to infuse technology and related trends with it. The new way to survive is to adopt technology. Probably this is why most sports gear brand (like Nike) endorse themselves as more of a tech company than an apparel company. Nike is constantly coming up with radical solutions with state-of-the-art sensors to measure heart rate, speed, calories burnt, distance run while performing any activity.

The above case study was a typical example of Internet of Things (IoT) in fashion. Let’s see how Artificial Intelligence (AI) can revolutionise fashion. When I walk into Marks & Spencer, I see a myriad of options not knowing where to go. Also, FOMO clouds my judgment. What would it be like if M&S installs a kiosk in every section where customer can choose the type of fabric they want, the colour, the size et al — and the kiosk tells the customer what the store currently holds! It is like shopping on a mobile app but being physically in the store.

Blockchain critics love to replace blockchain with a regular database even in the most perfect of usecases. What makes blockchain unique is that the data once written onto the ledger can’t ever be changed. It won’t change even if God wants it to change. This means, nobody is more powerful than the other in a blockchain world. Only truth will triumph. Secondly, it is truly decentralised and distributed in nature so everyone can see what exactly is going on. There is NO centralised authority responsible to share the data. This means nobody owns the data. This concept is super powerful when people with dirty hands try to change “facts” just because they can.

Blockchain’s novelty engenders from its unique ability to bridge the gap between physical world and digital world (tokenisation) to create a REAL digital identity on the blockchain. Often, a cryptographic hash or “serial number” is the primary physical identifier which can be traced back to the product. This concept precludes manufacturing of counterfeit items because a “fake” hash can’t be generated. 

There are so many social activist groups lambasting big fashion brands for harming animals, environment, or for unethical practices. A lot of consumers are also chary of buying anything that is made of animal skin. So, how about a concept where users know where exactly is the product they are purchasing coming from? Imagine the information about history of provenance is just a QR code scan away? 

So many talented people dwell in remote places making intricate fabrics of great value. Most of the times, large fashion brands hire these poor people at a very low wage. This is practically exploiting people in an oppressive way. 

In 2017, London designer Martine Jarlgaard, in collaboration with the blockchain company Provenance, took the initiative to produce the unprecedented “smart labels”. The consumer can scan the clothing item to see every step in the production process ranging from raw material to final product. This kind of transparency will likely be a selling point for consumers who increasingly want to know how and where their clothes are made.

At the end of the tunnel, there’s light. Likewise, the end result of blockchain is to integrate and include people in the economy who have been neglected till now. A dApp can be created for the people who are living in a deplorable condition to give them a livelihood. Since blockchain enables P2P trade inherently, there is no need for middlemen in the middle. People can directly buy from people rather than the brands. This would certainly take production back to the local, distributed hubs.

Blockchain Use-case: Internet Of Things

IoT or Internet of Things is an interconnected network of smart devices that include everything from our phones, baby monitors, fridges, front door keys etc. Increasingly, these devices are becoming integrated into our lives. According to Wikipedia, “The number of IoT devices increased 31% year-over-year to 8.4 billion in 2017 and it is estimated that there will be 30 billion devices by 2020. The global market value of IoT is projected to reach $7.1 trillion by 2020”. There are already lots of examples of IoT networks in use today. One welcomed example of an IoT smart device is the Petnet Smart Pet Feeder. This device allows us to automate the feeding of our pets. It is able to determine which is the best type of food for your dog or cat and order it via online stores.

The feeder will then automate the amount and times when your pet can eat according to what is best for it. This device can be controlled via any smartphone so owners can ensure that their pet is being fed even if they are halfway around the world on holiday.

Now that we have a clear understanding of what IoT and blockchain are all about, we can take a closer look at how these two technologies can be used in parallel to create exciting new software solutions.

Since the main selling point of blockchain is security, I will start by looking at how using blockchain to secure the internet of things will make many of the apps we use in the future safer and more secure from cyber-attacks.

Security

Using blockchain with IoT stands to benefit applications enormously. Current applications rely on the client-server model in order to function. In essence, this means that all devices are connected to one central authority that controls the network and data.

Time and time again, this central flaw to this model has allowed hackers to gain control of networks and steal data and even access webcams and speakerphones in people‘s homes.

The blockchain model would prevent such attacks from happening. Since a decentralized database would remove any one point of weakness attackers would have to target individual nodes on the network instead.

Any attack on an individual node on the network would also be futile as all the other nodes would resist any attempt to alter the data. Since data is held in a blockchain is secured by cryptography it is much safer than with a traditional client-server database.

Increased Speed of Transactions

Another advantage of employing blockchain solutions to IoT networks is the potential to increase the speed of transactions. This advantage is very specific to the use case to which it is applied. Bitcoin transactions, for example, takes longer than VISA because of limited network speeds. Since each participant on the network is required to validate transactions rather than one single entity, these kinds of straightforward transactions are faster with the client-server model.

It is when the transactions become more complex than an IoT application using blockchain technology can really shine. The implementation of smart contracts will allow multiple resulting actions to occur automatically.

A future version of the Petnet Smart Pet Feeder will be far more independent. The entire process of automating every aspect of feeding your pet could be done by the feeder.

While the current model can reorder food, a future version would be able to employ smart contracts to initiate payments to the online store without the need to involve the owner. Once the goods were received, the feeder could be refilled at which time the entire process would begin again.

Automation would allow more complex transactions to take place instantaneously. This has enormous benefits for IoT users.

Reduced Costs

While there is still much debate regarding the true cost of blockchain databases (in several countries the cost of mining a single Bitcoin currently exceeds $10,000), the overall consensus is that IoT networks costs would be reduced significantly.

The biggest reduction in costs will come from removing intermediaries and automating more complex transactions. Smart contracts only require relatively small “gas” fees to automate many of the processes that currently take time-consuming human intervention.